Catherine Purgly moves from LEADING SWISS AGENCIES to GRIP as Managing Partner

Zurich-based marketing and communications agency GRIP is getting a new addition to its management team: as Managing Partner, Catherine Purgly will take over co-management of the agency as well as responsibility for the Branding & MarCom division from January 1, 2024.

Zurich, October 3, 2023 – GRIP Agency AG is the owner-managed communications agency
in the heart of Zurich, which was founded in 2003. The management of GRIP is in the hands of the owners Thomas Biedermann, Daniel Schranz and Patrick Milo, from 1 January 2024 also Catherine Purgly.

Catherine Purgly successfully headed the office of LEADING SWISS AGENCIES, the association of leading communications agencies in Switzerland, for eight years. At the end of November, she will leave this position to become Managing Partner at GRIP, where she will take over the co-management of the agency as well as responsibility for the Branding & MarCom division.

She enters her new role with extensive experience and industry knowledge in brand and marketing communications consulting on the agency side. Her career has taken her through well-known companies such as Publicis, Advico Young & Rubicam, Wunderman and the Draftfcb/Lowe Group. There, she was a member of the executive team and responsible for strategic planning. Before joining the LSA Association in 2015, she worked as an independent consultant for brand strategy and conception.

«I am very excited to join a renowned Zurich-based communications agency like GRIP as a partner and to help them diversify the service portfolio in a way that is critical to our clients' digital transformation,» says Catherine Purgly.

Thomas Biedermann, founder and co-owner of the agency, will oversee the handover of operational management of the Branding & MarCom division to Catherine Purgly, while newly acting as Head of Strategy as well as further expanding GRIP's leading real estate marketing expertise.

«With Catherine Purgly, we have come full circle, because my business partners and I have known and appreciated her for many years. From the very beginning, she was our preferred candidate for the expansion of our agency management. So, we are already looking forward to going the further way of GRIP together with her and to align the agency for the future», Thomas Biedermann emphasizes.